Sales Webhooks Use Case Playbook

Automation Recipe:

1. Update Contact record in Salesforce/HubSpot with new company & title
2. Fire Slack alert to AE/CSM queue
3. Send templated congratulations email with meeting link

// Example webhook handler
app.post('/webhook', (req, res) => {
  const { type, data } = req.body;
  
  if (type === 'contact.company_changed') {
    // Update CRM
    await salesforce.updateContact(data.entity.linkedinId, {
      company: data.changes.new_company,
      title: data.changes.new_title
    });
    
    // Alert sales team
    await slack.postMessage({
      channel: '#sales-alerts',
      text: `🎯 ${data.entity.name} just moved to ${data.changes.new_company}!`
    });
    
    // Queue outreach
    await outreach.addToSequence(data.entity.email, 'job-change-congrats');
  }
});

Automation Recipe:

1. Auto-create Opportunity in CRM flagged "Upsell – new authority"
2. Add usage-expansion talk track to rep's playbook
3. Schedule success review with new title/responsibilities focus

Automation Recipe:

1. NLP service classifies post for buying intent keywords
2. Launch personalized Outreach/HubSpot sequence referencing the post
3. Auto-engage from company account to warm the lead

// Intent detection example
const buyingIntentKeywords = [
  'looking for', 'recommendations', 'frustrated with',
  'scaling', 'migration', 'evaluation', 'budget for'
];

if (buyingIntentKeywords.some(keyword => 
  data.content.toLowerCase().includes(keyword)
)) {
  await triggerHighIntentWorkflow(data);
}

Scoring Logic:

• +25 points: Posts about relevant pain points
• +20 points: VP-level or above promotion
• +15 points: Company in growth mode
• +10 points: Engaging with competitor content

Automation Recipe:

1. Pull department-level growth data
2. Alert account owner with specific talking points
3. Launch ABM campaign around scaling challenges

Automation Recipe:

1. Drop customer health score
2. Alert CSM team immediately
3. Schedule early renewal discussion

Setup Pattern:

1. Bulk subscribe all contacts via API
2. Store subscription_id in CRM custom field
3. Webhook handler updates all changed fields automatically

// Bulk subscription creation
const contacts = await salesforce.query(
  "SELECT Id, LinkedIn_URL__c FROM Contact WHERE LinkedIn_URL__c != null"
);

for (const contact of contacts) {
  const subscription = await salesWebhooks.createSubscription({
    entity_type: 'contact',
    linkedin_url: contact.LinkedIn_URL__c
  });
  
  await salesforce.update('Contact', contact.Id, {
    Sales_Webhook_ID__c: subscription.id
  });
}

Multi-Signal Logic:

// Zapier/Workato webhook receiver
if (event.type === 'contact.company_changed') {
  recentEvents[contact.id] = { jobChange: Date.now() };
}

if (event.type === 'contact.post_created' && 
    recentEvents[contact.id]?.jobChange &&
    Date.now() - recentEvents[contact.id].jobChange < 14 * 24 * 60 * 60 * 1000) {
  
  // High intent signal! Launch sequence
  await outreach.addToSequence(contact.email, 'new-role-pain-point');
}